Ohio Society of CPAs

The Ohio Society of CPAs is a statewide professional association representing Certified Public Accountants (CPAs) and accounting professionals in Ohio. For this targeted project, Inspire created the campaign title and brand packet, design elements and messaging all focused on uplifting the CPA profession and marketing it to high school and college-level students and young professionals emerging in their careers. Our work included crafting compelling messages through digital and earned media outreach to showcase the diversity of roles and capacity for talent within the profession.

We created a strategic communications plan to map out the project and drafted dozens of pages of website content specific to various audiences: students, parents and school staff, and career changers. Our designers worked closely with the OSCPA team to integrate the new pages into the existing website platform, including the addition of videos, data tile graphics and branded assets. To increase understanding and buy-in for the campaign, Inspire met with OSCPA’s internal committees to share background and insights into the initiative and to workshop key messages.

Our work to increase the reach of the campaign was supported through the development of a social media toolkit with drafted content, logos and images OSCPA members could use on their channels to announce the campaign. We engaged with young professionals aligned with OSCPA and tailored our messaging and graphics to appeal to a broad audience.

When the campaign was ready for launch, we shared it via the OSCPA’s newsletter to members, along with specific communication to students and staff. Inspire also shared the campaign externally through robust earned and paid media outreach and strategic social media content for months following the launch.