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Insights

Volunteering as Strategy: Why Giving Time Is Smart Business

By Becca Thomas

Supporting my community is something my family instilled in me from my earliest memories. Whether it was volunteering with children with disabilities, helping feed those in need or contributing to neighborhood beautification projects, supporting others was never framed as an obligation – it was a privilege.

April may be National Volunteer Month, but for so many of us at Inspire, volunteerism and community engagement are year-round commitments woven into how we show up – as individuals and as a team. We serve on boards, stay connected to our alma maters and participate in outreach efforts that strengthen the communities around us.

It's also embedded in our culture. In 2025, Inspire staff collectively participated in 292 hours of pro bono work. Some of that happened organically, driven by personal passions. But as a team, we partnered with several local nonprofits on strategic initiatives to expand their reach and impact across Central Ohio. We developed a one-pager with infographics showcasing Charity Newsies' more than 100-year history of providing clothes for central Ohio students, promoted the Community Refugee and Immigration Services annual 5k to help fund refugee resettlement initiatives and marketed Action for Children's “State of Child Care” report that outlines the stress and challenges within the industry.

These efforts aren’t just about giving back—they’re about applying what we do best to causes that matter.

That mindset came to life during our annual staff retreat last fall. Our leadership team intentionally carved out time for all of us to volunteer together at a local food bank. We cleaned floors, restocked shelves and supported the staff with other immediate needs. For our small business, time is a valuable resource and this was time well spent.

We strengthened our team, made a tangible impact for the organization and even helped connect one of our egg-producing clients to a critical need at the food bank. What started as a few hours of service evolved into a relationship with the potential to benefit thousands of local families.

Moments like these reinforce something we talk about often: community engagement isn’t separate from our work – it enhances it. The same curiosity, empathy and problem-solving we bring to our clients are sharpened through hands-on service. And in turn, those experiences make us better partners, improved storytellers and more thoughtful strategists.

At Inspire, volunteerism and nonprofit partnership aren’t parallel paths – they’re deeply connected. The work we do in our communities informs how we serve our clients, and the expertise we bring to our clients strengthens the impact we can have in our communities. It’s a cycle of purpose and practice: showing up, listening, contributing and then carrying those insights forward. Whether we’re supporting a nonprofit’s mission or advancing a client’s goals, the throughline is the same: using our skills and passion to create meaningful, lasting impact where it matters most.